Brainwashing Machines

by Fazeel Chauhan

(Published in Paksitan Link  ~  4-14-92)

On April 11, Muslim Media organized a panel discussion at the Al-Medinah restaurant. The two guests were Heather Allen, an executive of NBC tv and Dan Fischer, the editor of L. A. Times' World Report. Irfan Mirza was impressively articulate in serving the function of host.
The event will receive coverage in other parts of this paper, therefore, I'll take a slightly different approach. During the discussion, Heather disclosed some honest facts about the weaknesses of the media, whereas Dan stressed the credibility and excellence of his staff. I am grateful to both of them for taking the time and courage to appear before the Muslim community. Although they tried to paint a positive picture of the media, most reporting is not favorable towards Muslims. Usually, journalists get their news from government releases and hardly question the accuracy of the "facts". The media becomes a brainwashing machine of disinformation and keeps the masses ignorant.
When was the last time you saw a positive portrayal of a Muslim in the media? Usually they are shown as violent and crazy terrorists. Minorities and immigrants in general, and people of color in particular are presented in their worst case scenarios. Some people call it a conspiracy. Former CIA director William Casey owned 20% of the New York Times. The more we learn about what happens behind the scenes, through sources such as "JFK" and books like "The Insiders", the more scary and hopeless the situation seems. Big business and advertisers influence what the media talks about. Who pulls the strings behind the scenes? There are definitely powers that censor the information that you and I receive. The Soviet Union was presented as the enemy for so many years. Then it was Iraq, and by election time, maybe it will be Libya. The media has served as a brainwashing machine and has created a negative stereotype of Muslims. The media is a big authority and an individual is not. The Muslim lacks a magic cleaner to wash away the negative views in other peoples minds that stain his/her reputation.
Both Heather and Dan agreed that they could do a lot more to change the stereotype of Muslims. But they also relayed that they were small cogs in the big machine. The media is an extremely powerful tool to represent us. Other groups such as the jews learned this a long time ago and they are very influential in the world, through the media, especially the movie industry. How many jewish directors, actors and comedians can you think of? And how many movies about hitler have you seen? How many times have you seen a tv show involving nazis? These movies are shown throughout the world. But do you remember a positive movie which promotes better understanding of the billions of Muslims in the world? The jews are also powerful in government. As discussed by the panel, the more influence people have, the more coverage they get. Kirkpatrick, the former U. S. embassador to the U. N. was Jewish. Can we even imagine an American Muslim in such a powerful role? The oil producing Muslim nations did not learn the lesson from Jews to unite and command the world through their immense wealth.
Heather mentioned that the nightly news consists of only twenty two minutes. There isn't enough time to cover areas such as the Muslim world. Dan said that his paper's World Report does not make any money. And that's what the media is about - making profits. Whatever sells is what's put on tv, producing couch potatoes and vidiots. Most Americans use the tv to get their information. "If it's on tv, it must be true". They read less than one book a year. A small percentage read the mainstream newspapers and even a smaller group uses alternative media as sources of information. Even in that arena, you'll find bias, such as Santa Monica College's KCRW. It is "National Public Radio", but a closer listen will show the presence of a jewish director, who's influence can color the whole radio station. Can you imagine the type of programming we could broadcast if the director was Muslim? African Americans, East Asians and Hispanics also exercise their power through politics, business and the media. Muslims should learn to play that game. The least we can do is write letters to the editors and to our elected officials to let our voices be heard. Together, we can change the situation. In childhood, they taught us: "Knowledge is power". Today, whoever is powerful gets the most coverage in the media, making it a world where "Power is Knowledge". That's very scary for those who are not so powerful